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Brand Development

Brand Development

At The Design League, we like to define a brand as the unique experience a customer; partner, employee, or a shareholder has when interacting with a company, a product, or a service. In most cases, this includes communication media like packaging, identity, collateral, and advertising, but very often this extends to the design and interaction of the product itself.

Brand strategies are driven by many variables. Graphic elements, or styles, designed to unify visual communication systems is just one example.  There is much more to developing a brand other than a look and feel.  Branding is the voice, vision and personality of a company; creating a uniqueness that sets a company apart from their competitors.  A well-crafted brand can make the difference in how a company resonates with all who come in contact with
the brand.

Brand in its purist visual form should convey trust, promise, and culture. That is what a brand experience is all about.
 

Learn more about our brand philosophy and Brand X.

 
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